Your online reputation is important, because the Internet is a very far-reaching resource. However, your Web presence is not the “end all and be all” of your reputation in the marketplace. You can take steps to manage your business’s reputation overall—as well as the quantity and caliber of employees who wish to work for you.
Your online presence—what you can do
The Web is full of information and opinions about anything and everything you can think of. Social media sites, such as Linked In and Facebook, and job sites, such as Indeed and Glassdoor, give workers a chance to gain or post information about companies with which they have had experience. However, anyone can post anything they wish, and most people understand that you can’t believe everything you read on the Internet. Still, it may help your recruiting efforts to manage your company’s online reputation. If you’ve received negative online exposure, one way to counter it is by filling the Internet with positive content about your company. Here’s what you can do:
- Maintain social media pages. The beauty of social media is that it gives a personal feel to professional businesses that previously felt untouchable to employees. Set up and regularly maintain a Facebook, Twitter or Linked In page to share information and advice with job seekers and other industry professionals.
- Create online best practices for your staff. Promote good business ethics to your current employees by establishing what constitutes proper online behavior. Work with human resources to establish a list of rules for what is and is not acceptable in terms of referencing your company on corporate—and personal—social media pages.
- Run a company blog. Blogging allows businesses to establish themselves as subject matter experts in their field, which can augment your online presence by leaps and bounds.
- Refresh your company website. Stay ahead of the curve with a website that is attractive and user-friendly. Also, ensure your corporate site has a URL that is clearly identifiable as belonging to your company. For example, XYZ company might have a URL that is xyzcompany.com.
The value of a staffing partner to your company’s reputation
In addition to a positive online presence, a trusted staffing partner can also help enhance your company’s reputation—and recruitment efforts. This is because recruiters utilize more touch points than just the Internet to connect with candidates—including phone calls, job fairs, networking events, and visits to local colleges, among other contact methods. This one-on-one contact can give a personal edge to your company and bolster its reputation.
Your recruiter can also help you establish your business as a great place to work. Many recruiters focus within a particular industry segment, so they understand its ins and outs, and what qualifications and skills are required in job candidates. You’ll be placed with the right people, strengthening your company’s productivity and end product.
For best results, focus on multiple touch points
Of course, your online presence is important, but it’s not the only way to build a good reputation in the working world. Consider the benefits of a staffing partner to help fill your workforce with skilled, motivated employees that let your business put its best face forward.
Looking to supplement your staff?
Check out Contemporary Staffing Solutions. Our expert recruiters will work with you for best-fit candidates in the areas of information technology, professional and commercial staffing. Contact us today for more information about our staffing services in New Jersey and beyond.