Salesforce Pardot Consultant #102205

Pardot Marketing Automation Consultant 

A Salesforce professional is currently needed for a Pardot Marketing Automation Consultant position in Media, PA. As the Pardot Marketing Automation Consultant, you will be responsible for delivering high-value marketing solutions based on the analysis of behavioral and profile data while facilitating the adoption of best practices for our clients. 

*Remote flexibility available*

Responsibilities of the Salesforce Pardot Marketing Automation Consultant include:

• Work with the internal team, clients and external consultants in planning and executing automated marketing campaigns
• Marketing Campaigns to include:
• Robust Email Marketing Tools.
• Marketing Automation.
• Prospect Tracking & Analytics.
• Lead Scoring & Grading.
• Custom Landing Pages.
• Lead Nurturing Campaigns.
• List Segmentation.
• Social Media Integration.
• Detailed Reporting.
• Meet with internal team to define and articulate business requirements, and build marketing solutions through Pardot and Salesforce.com.
• Create a standard of excellence (best practices) in email and marketing automation, while ensuring adoption for our clients.
• Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices.
• Manage data including segmentation and reporting, testing, cleaning and optimization.
• Develop and execute testing and optimization strategies to improve email metrics.
• Assist marketing clients with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
• Consult with clients on enterprise or departmental level customer experience strategy.
• Recommend appropriate digital technology to support the customer’s needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc).
• Manage the delivery of custom solutions, interfaces, and integrations with clients.
• Evaluate requirements and provide solutions for activating and optimizing marketing technologies and E-commerce solutions.
• Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities.
• Understand all facets of the various platforms for both B2B and B2C clients, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization, and creation of ROI reporting and key metrics.

Requirements of the Pardot Marketing Automation Consultant:

• BS or BA in Marketing, Computer Science, IS or another related science
• Advanced knowledge of Pardot (Sales Cloud knowledge a huge plus)
• 2+ years of modern marketing or marketing automation experience
• 3+ years of consulting experience
• 3+ years of experience performing analysis and delivering technology solutions
• Experience with SalesForce.com lead management
• Must be able to take a problem-solving approach to business challenges
• Ability to work well under tight deadlines
• Strong written and oral communication skills
• Self-motivated and flexible, to meet continuously changing priorities and challenges
•  team player
• Strong organizational skills with the ability to deliver on a deadline

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